With the ubiquity of smart phones and streaming devices, you can engage them with compelling videos. Founder videos or CEO profile videos are one way to introduce your product, service or company philosophy.
Personal videos engenders trust
A Brandfog survey paints the importance of video interactions with consumers via a study which found that 82% of the sample population is likely to have confidence in an organization with a vocal leader. The voice of the CEO can come out in such videos which should be put up across social media platforms as studies show trust is built rapidly if clients hear directly from the horse’s mouth. Such clips serve to also to inspire, educate, update and cultivate accountability.CEO profiles have vast networking influence
It’s often the case that CEOs are at the top of their game and have been given such jobs courtesy of their experience and achievements in the field. They are a force to reckon with when it comes to networking so hiding such powerful characters behind lofty offices leaves an untapped source of marketing which is more often than not solely left to the marketing executive team.CEOs need to be out there using their reputable names to improve brand engagement which is exactly what CEO profile videos do.
Video is great PR and maintains investor rapport
By regularly updating profiles via video, CEOs not only attract investment but also trigger media coverage which proves a powerful asset. It’s not unusual for such footage to find its way to newsrooms, if it’s really well crafted, which will shovel attention your company’s way as journalists scamper to get in touch with the man of the hour.A CEO video humanizes the company
It’s business, nothing personal. Well, the old adage couldn’t be further from the truth as the prosperity of a business hinges greatly on the desire for it to be personal. Remaining active through such videos puts a face to the organization and goes a long way in festering that “human” factor which is sorely lacking in the bland industry of today where company heads elect to fly under the radar.Read original article here.
For directions to our New York city location:
From Conneticut - Take I-84, I-684 to Hutchinson River Pkway S, I-278 W and then FDR DR to Robert F. Wagner Sr. Place in Manhattan, New York. Take Exit 2 on FDR DR. Follow Madison to Monroe St.
From New Jersey: Get on NJ-133. Go NOrth until you merge with I-95 and I-78 to Holland Tunnel. Enter Manhattan. Take Varick St, Franklin St, Worth St, Catherine St and finally Monroe St.
From Long Island: Get on Northern State Pkway. Merge with I-495. Stay on it until you hit Robert F. Wagner Sr. Place in Manhattan. Get on FDR Drive. Exit 2. Take Madison St to Monroe St.
Public Transportation: Take any bus to the Porth Authority Bus Terminal. Take A/C/E to West 4 St. Transfer to F train Get off East Broadway.
From Grand Central: take the 4/5/6 to Brooklyn Bridge. Walk 14 minutes to 25 Monroe st., NY, New York 10002.
