Friday, July 19, 2019

Reasons to Smile When Using Video for Marketing

Every day is a smile day especially for a Friday in busy NYC. Let us take care of your video production needs, while you rest easy for the weekend!



Here are more facts on why you should consider our video services for your NYC business:

Social videos garner over 1200% more shares than text AND pictures combined!

Short videos on Facebook increases user engagement by thirty three percent!

By including the magic word "Video" in your email, the CTR rate jumps to over 10 percent!

Cinematic videos drive 150+ percent increase in organic traffic - Google AI loves video!

Embedded videos can enhance traffic by as much as 55 percent!

Market pros who rely on video grow revenue 50 percent faster than non-video users!

Finally, video enhances conversion rates on landing pages by 80+ percent!

2019 and beyond is all about relying on videos for marketing.

Don't fall behind! Contact us - learn how our video services in NY can boost your business.



For directions to our New York city location:

From Conneticut - Take I-84, I-684 to Hutchinson River Pkway S, I-278 W and then FDR DR to Robert F. Wagner Sr. Place in Manhattan, New York. Take Exit 2 on FDR DR. Follow Madison to Monroe St.

From New Jersey: Get on NJ-133. Go NOrth until you merge with I-95 and I-78 to Holland Tunnel. Enter Manhattan. Take Varick St, Franklin St, Worth St, Catherine St and finally Monroe St.

From Long Island: Get on Northern State Pkway. Merge with I-495. Stay on it until you hit Robert F. Wagner Sr. Place in Manhattan. Get on FDR Drive. Exit 2. Take Madison St to Monroe St.

Public Transportation: Take any bus to the Porth Authority Bus Terminal. Take A/C/E to West 4 St. Transfer to F train Get off East Broadway.

From Grand Central: take the 4/5/6 to Brooklyn Bridge. Walk 14 minutes to 25 Monroe st., NY, New York 10002.

Thursday, July 18, 2019

Demo Video Production in NYC

At 2Bridges, we are the ultimate provider of video production services. We'll help you create compelling demo videos for your product or business.


Demo videos provide proof of effectiveness

Clients have become wary of contemporary marketing which is all about chest thumping without delivering actual results. You can convince your audience that your product/service walks the talk through demo videos that provide proof that whatever you’re pitching does indeed work.



Moreover, by detailing steps of the procedure, clients are more motivated to buy as they can literally imagine themselves using the product to solve a problem.

Product demos offer a creative way to pitch benefits and key features


Demo videos can also be subtly used to depict the upside to your product as well as key features in a manner that doesn’t shove sales down the throat of customers.

You can disguise uniqueness and specific features within the guide so that while the viewers are primarily learning the ropes they are also unknowingly taking in these attributes.

Your business can circumvent the need for sales reps


A demo video can be opted for in place of sales reps who prove more expensive and time-consuming in comparison. Factor in expenses such as accommodation, travel, commission, and salary and you’ll notice that demo videos will only take up a fraction of the costs whilst also saving you a great deal of time.

For directions to our New York city location:

From Conneticut - Take I-84, I-684 to Hutchinson River Pkway S, I-278 W and then FDR DR to Robert F. Wagner Sr. Place in Manhattan, New York. Take Exit 2 on FDR DR. Follow Madison to Monroe St.

From New Jersey: Get on NJ-133. Go NOrth until you merge with I-95 and I-78 to Holland Tunnel. Enter Manhattan. Take Varick St, Franklin St, Worth St, Catherine St and finally Monroe St.

From Long Island: Get on Northern State Pkway. Merge with I-495. Stay on it until you hit Robert F. Wagner Sr. Place in Manhattan. Get on FDR Drive. Exit 2. Take Madison St to Monroe St.

Public Transportation: Take any bus to the Porth Authority Bus Terminal. Take A/C/E to West 4 St. Transfer to F train Get off East Broadway.

From Grand Central: take the 4/5/6 to Brooklyn Bridge. Walk 14 minutes to 25 Monroe st., NY, New York 10002.

Wednesday, July 17, 2019

Executive Profile Videos in NYC

Executive profile videos are the best way to engage with your audience. Especially with busy New Yorkers, it's key to catch them during their commuting hours. This is often in the subway, in the bus, in the LIRR or Metro North train.

With the ubiquity of smart phones and streaming devices, you can engage them with compelling videos. Founder videos or CEO profile videos are one way to introduce your product, service or company philosophy.


Personal videos engenders trust

A Brandfog survey paints the importance of video interactions with consumers via a study which found that 82% of the sample population is likely to have confidence in an organization with a vocal leader. The voice of the CEO can come out in such videos which should be put up across social media platforms as studies show trust is built rapidly if clients hear directly from the horse’s mouth. Such clips serve to also to inspire, educate, update and cultivate accountability.



CEO profiles have vast networking influence

It’s often the case that CEOs are at the top of their game and have been given such jobs courtesy of their experience and achievements in the field. They are a force to reckon with when it comes to networking so hiding such powerful characters behind lofty offices leaves an untapped source of marketing which is more often than not solely left to the marketing executive team.

CEOs need to be out there using their reputable names to improve brand engagement which is exactly what CEO profile videos do.

Video is great PR and maintains investor rapport

By regularly updating profiles via video, CEOs not only attract investment but also trigger media coverage which proves a powerful asset. It’s not unusual for such footage to find its way to newsrooms, if it’s really well crafted, which will shovel attention your company’s way as journalists scamper to get in touch with the man of the hour.

A CEO video humanizes the company

It’s business, nothing personal. Well, the old adage couldn’t be further from the truth as the prosperity of a business hinges greatly on the desire for it to be personal. Remaining active through such videos puts a face to the organization and goes a long way in festering that “human” factor which is sorely lacking in the bland industry of today where company heads elect to fly under the radar.

Read original article here.


For directions to our New York city location:

From Conneticut - Take I-84, I-684 to Hutchinson River Pkway S, I-278 W and then FDR DR to Robert F. Wagner Sr. Place in Manhattan, New York. Take Exit 2 on FDR DR. Follow Madison to Monroe St.

From New Jersey: Get on NJ-133. Go NOrth until you merge with I-95 and I-78 to Holland Tunnel. Enter Manhattan. Take Varick St, Franklin St, Worth St, Catherine St and finally Monroe St.

From Long Island: Get on Northern State Pkway. Merge with I-495. Stay on it until you hit Robert F. Wagner Sr. Place in Manhattan. Get on FDR Drive. Exit 2. Take Madison St to Monroe St.

Public Transportation: Take any bus to the Porth Authority Bus Terminal. Take A/C/E to West 4 St. Transfer to F train Get off East Broadway.

From Grand Central: take the 4/5/6 to Brooklyn Bridge. Walk 14 minutes to 25 Monroe st., NY, New York 10002.

Tuesday, July 16, 2019

Using Video for Promoting Artists on Social Media

At 2Bridges, we not only work with video promotions for NYC businesses, but we also help promote established and/or up and coming NYC artists with our video production.



Most artists don't have time for video promotion because they are often too focused on their art. This often a mistake. Ever hear the saying - does a falling tree make a sound if there is no one there to hear it?

Social media is key for any artists. For the first time in history, any artist can create a piece of art, post it online and access millions of viewers around the world.



Whether you are a painter, sculptor, musical artist or even a street performer, the right short film combined with video seeding and effective marketing techniques could lead to a viral campaign. Videos on social media can definitely help with having more people view your art.

Our cinematographers have worked with many artists in the area, including renowned artists like Jonathan Lasker.

Whether it's a documentary film about an artist or studio work for a budding musician, our videography services can help promote any artist and access millions online.

To learn more about our video production services for NYC artists, visit our website.

For directions to our New York city location:

From Conneticut - Take I-84, I-684 to Hutchinson River Pkway S, I-278 W and then FDR DR to Robert F. Wagner Sr. Place in Manhattan, New York. Take Exit 2 on FDR DR. Follow Madison to Monroe St.

From New Jersey: Get on NJ-133. Go NOrth until you merge with I-95 and I-78 to Holland Tunnel. Enter Manhattan. Take Varick St, Franklin St, Worth St, Catherine St and finally Monroe St.

From Long Island: Get on Northern State Pkway. Merge with I-495. Stay on it until you hit Robert F. Wagner Sr. Place in Manhattan. Get on FDR Drive. Exit 2. Take Madison St to Monroe St.

Public Transportation: Take any bus to the Porth Authority Bus Terminal. Take A/C/E to West 4 St. Transfer to F train Get off East Broadway.

From Grand Central: take the 4/5/6 to Brooklyn Bridge. Walk 14 minutes to 25 Monroe st., NY, New York 10002.

Monday, July 15, 2019

More Tips on Conducting a Successful Film Interview

It looks like another great day for videography in New York City. We're off for another film interview and cinematography work for a small indie documentary film.



It reminds us of what it takes to make a great documentary interview. There's a little bit of science and a little bit of art.

Don't start the cameras rolling straight away. First, build trust with your interviewee if you do not know the person before. A lot of people are giddy in front of camera and with lights being set up. Discuss recent events. Talk about sports. Make him or her comfortable about the setting.

Have the person include a portion of the question in the answer. This is for post. Perhaps the editor will not include the interviewer. If so, it helps to provide context for the viewer. By including a portion of the question in the answer, it helps the audience understand what the interviewee is talking about.

Continue to build trust by asking for permission. Before getting to the difficult questions, say things like "I'm going to push you today." Or "Just so you know -I'm going to discuss <difficult topic>."

If you chit chatted about sports or the movies and help relax the interviewee, this will help in your efforts to get the interviewee to keep talking about the sensitive subject.

These are just some of the effective techniques to conduct an interview in a film documentary.

To learn more, visit the video production services section of our website.

For directions to our New York city location:

From Conneticut - Take I-84, I-684 to Hutchinson River Pkway S, I-278 W and then FDR DR to Robert F. Wagner Sr. Place in Manhattan, New York. Take Exit 2 on FDR DR. Follow Madison to Monroe St.

From New Jersey: Get on NJ-133. Go NOrth until you merge with I-95 and I-78 to Holland Tunnel. Enter Manhattan. Take Varick St, Franklin St, Worth St, Catherine St and finally Monroe St.

From Long Island: Get on Northern State Pkway. Merge with I-495. Stay on it until you hit Robert F. Wagner Sr. Place in Manhattan. Get on FDR Drive. Exit 2. Take Madison St to Monroe St.

Public Transportation: Take any bus to the Porth Authority Bus Terminal. Take A/C/E to West 4 St. Transfer to F train Get off East Broadway.

From Grand Central: take the 4/5/6 to Brooklyn Bridge. Walk 14 minutes to 25 Monroe st., NY, New York 10002.

Sunday, July 14, 2019

Make Powerful Statements with Video

Videos are the best way to make statement about your company philosophy. To this day, people still remember Apple's commercial video of an athlete smashing a movie screen, ending with the words "...why 1984 won't be like 1984."

Photo by Philipp Stuvecke

From that point on, people now consider Apple as a company that "thinks different." It's not like Microsoft. It's not IBM blue. It's Apple - a revolutionary company who will push the boundaries of technology.



There's a reason why companies like Apple pay millions of dollars to air video commercials during the Super Bowl. Video is a powerful tool to convey company philosophy.

With the advancement of the Internet and mobile phones, it's even more important to have a video marketing strategy that will promote your product or service.

The best way to leverage video for business promotion is to hire a professional video production company. At 2Bridges, our video production services will provide high quality video marketing solutions to produce a cinematic film for your product or service.

To learn more, visit our website.

Or call us at 516 659 7074.

For directions to our New York city location:

From Conneticut - Take I-84, I-684 to Hutchinson River Pkway S, I-278 W and then FDR DR to Robert F. Wagner Sr. Place in Manhattan, New York. Take Exit 2 on FDR DR. Follow Madison to Monroe St.

From New Jersey: Get on NJ-133. Go NOrth until you merge with I-95 and I-78 to Holland Tunnel. Enter Manhattan. Take Varick St, Franklin St, Worth St, Catherine St and finally Monroe St.

From Long Island: Get on Northern State Pkway. Merge with I-495. Stay on it until you hit Robert F. Wagner Sr. Place in Manhattan. Get on FDR Drive. Exit 2. Take Madison St to Monroe St.

Public Transportation: Take any bus to the Porth Authority Bus Terminal. Take A/C/E to West 4 St. Transfer to F train Get off East Broadway.

From Grand Central: take the 4/5/6 to Brooklyn Bridge. Walk 14 minutes to 25 Monroe st., NY, New York 10002.

Saturday, July 13, 2019

How to Use Brand Videos to Promote Your NYC Business

When you see an image or a clip, you know right away what brand is related to it. This is the power of a branding video. Once you associate a particular logo or a set of colors to a business or organization, it becomes a powerful marketing tool for any business or organization.

Photo by Philipp Stuvecke

Brand Videos Lead to Conversions

... and conversions leads to sales which leads to $$$!

Properly filmed branding videos lead to higher conversion rates. A survey by reputable marketing platform HubSpot shows that branded videos can improve your conversion rates twofold.

The study further explains that a compelling presentation delivers a convincing and emotional pitch that words can’t capture proving more effective as a result.


Brand videos better email marketing efforts

Merely including the term “video” in your subject line can increase click-through rates by up to three times with there also being evidence of reduced unsubscriptions as well.

Email marketing has fallen down the pecking order in recent years but you can reinvent one of the oldest strategies into a well-oiled machine that thrives in the present era.

Finally, videos are great for search engine visibility. Everything is going to mobile indexing and search. Since videos are more popular on mobile, then pages and content on video will be the first to appear on search results.

To learn how a brand video can benefit your NYC business, visit our website.

Or contact us at:

516 659 7074

For directions to our New York city location:

From Conneticut - Take I-84, I-684 to Hutchinson River Pkway S, I-278 W and then FDR DR to Robert F. Wagner Sr. Place in Manhattan, New York. Take Exit 2 on FDR DR. Follow Madison to Monroe St.

From New Jersey: Get on NJ-133. Go NOrth until you merge with I-95 and I-78 to Holland Tunnel. Enter Manhattan. Take Varick St, Franklin St, Worth St, Catherine St and finally Monroe St.

From Long Island: Get on Northern State Pkway. Merge with I-495. Stay on it until you hit Robert F. Wagner Sr. Place in Manhattan. Get on FDR Drive. Exit 2. Take Madison St to Monroe St.

Public Transportation: Take any bus to the Porth Authority Bus Terminal. Take A/C/E to West 4 St. Transfer to F train Get off East Broadway.

From Grand Central: take the 4/5/6 to Brooklyn Bridge. Walk 14 minutes to 25 Monroe st., NY, New York 10002.