AnswerThePublic – Is Video Marketing Important

In this AnswerThePublic video, I provide my thoughts on this query: 🤔 Is video marketing important? 🤔

Video marketing is important , especially in today’s digital world. I discuss 2 reasons why in the video. First, video makes your voice search relevant. Voice search is becoming more prominent, and it has increased as a percentage of all searches. Every year people are buying Alexa or Google Home products. And every year people are using the voice search functionality of their home devices. In order to stay relevant in the eyes of Google or Bing, you need to create content delivered by voice. This is where video comes in. By making videos, you inherently create content that’s delivered via voice. This help you establish voice relevancy when it comes to search engine marketing. Second, video as a sales tool converts better than text. In fact, it’s the highest form of media when it comes to sales conversions. If you go to Facebook or YouTube, you’ll find hundreds of entrepreneurs, selling digital courses. From Bitcoin to binary trading to Shopify courses, they’re trying to sell something different. What do they all have in common? They all use video to some degree in their sales funnels. Whether it’s their Facebook ad or their landing pages, these digital entrepreneurs often use video somewhere in their sales funnels. The reason is simple -- Video works as a sales tool. Video converts. 💰Video gets people to spend their money on your products and services.
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