Make sure to checkout our Facebook guide on our blog:
➡️ http://bit.ly/39SiYlt
If you're interested in leveling up your video game, apply at our website to work with our video production team:
➡️ https://www.2bridges.nyc/marketing/
In this video, I discuss how Facebook has transformed itself since I joined with an EDU email almost 15 years ago. It has gone from a place to share last night experiences to the one of the giants in Internet marketing.
Facebook has shifted from simple text-based page posts to video, since its launch over a decade ago. Videos on Facebook will only go up from here. Like Twitter and LinkedIn, Facebook understands the future is video.
According CEO Mark Zuckergerg, “… most of [Facebook] will be video.” Facebook for years relied on photos and text-only posts, but he realized that the future of social media will be in video.
In fact, Facebook not only believes in traditional video, but it also believes in virtual reality videos, as evidenced by their acquisition of Oculus VR.
Facebook is fully committed to video. In five years, it could potentially be a strong competitor to video sites like YouTube or Vimeo. A Facebook executive officer made a prediction that their social media platform will all video and zero text by the end of 2021.
Video statistics on Facebook
The data on video use on Facebook have been positive:
- People are 1.5 times more likely to watch videos on their smartphones. (Facebook).
- 62 percent of users said they had more interest in a product after viewing a Facebook story. (Marketing Land).
- Facebook has more than eight billion video views each day. (TechCrunch).
- About 80 million peruse Facebook’s video platform each day. (Adweek).
- Video ads are now equally as popular as photo ads on FB. (Socialbakers).
- More than 80% of businesses prefer to use Facebook as part of their video production strategy. (Buffer).
- Moreover, the engagement on Facebook video is higher than other platforms. According to Lyfemarketing, the average engagement for Facebook videos is 6.3 percent versus 3.2 percent for YouTube videos and 0.2 percent on Instagram (which is owned by Facebook).
If your business uses paid advertising, then Facebook is a great platform to ad to your video marketing strategy. According to Fit Small Business, Facebook video ads have an average cost per click of $1.86.
This is way lower than paying for traditional print ads or television advertisements.
In summary, if your business is not using Facebook, there’s a high likelihood your competitor is on the platform. All the trends and statistics show positive results, when using video on Facebook.
For directions to our New York city location:
From Conneticut - Take I-84, I-684 to Hutchinson River Pkway S, I-278 W and then FDR DR to Robert F. Wagner Sr. Place in Manhattan, New York. Take Exit 2 on FDR DR. Follow Madison to Monroe St.From New Jersey: Get on NJ-133. Go NOrth until you merge with I-95 and I-78 to Holland Tunnel. Enter Manhattan. Take Varick St, Franklin St, Worth St, Catherine St and finally Monroe St.
From Long Island: Get on Northern State Pkway. Merge with I-495. Stay on it until you hit Robert F. Wagner Sr. Place in Manhattan. Get on FDR Drive. Exit 2. Take Madison St to Monroe St.
Public Transportation: Take any bus to the Porth Authority Bus Terminal. Take A/C/E to West 4 St. Transfer to F train Get off East Broadway.
From Grand Central: take the 4/5/6 to Brooklyn Bridge. Walk 14 minutes to 25 Monroe st., NY, New York 10002. This is our film HQ in NYC.
