Video is experiencing astronomical growth is its importance to Google algorithms which factor in time spent by visitors on webpages when determining search engine results placement.
Here are reasons why explainer videos should be part of your video marketing strategy:
Explainer videos provide excellent clarity
Have you ever tried to explain to somebody just how a particular movie scene was so epic but you just can’t quite pull off satisfactorily and finish with something like “You should've been there to know what I’m talking about”? Well, explainer videos get around this problem best explaining your product or service in a precise manner that everyone’s bound to understand.
Informative videos lead to better conversion
A recent study by Video Rascal shows that about eight in every ten people who come across a product accompanied by an explainer video are likely to purchase whatever is on offer. That figure reduces drastically in the absence of a how-to’ visual guide and if your sales have not been hitting the mark, it’s highly likely it all boils down to this.
Explainers are the most effective word-of-worth strategy
Word-of-mouthing advertising remains a critical pillar of business success, one that has been there since the dawn of time. Explainer videos better the technique considerably keeping in mind that the fact that the average person remembers up half of what they see and only a tenth of what they hear. If your client base likes your videos, they’ll be kind enough to pass it on within their social circles.
The video format injects life into your pitch
Written content doesn’t bring out emotion as emphatically as videos do. An explainer video rife with enthralling aesthetics and driven by a solid script will appeal to your audience from the get-go in a way that a paper pitch just can’t.
To learn more about our video production services, visit our website or call 516 659 7074.
For directions to our New York city location:
From Conneticut - Take I-84, I-684 to Hutchinson River Pkway S, I-278 W and then FDR DR to Robert F. Wagner Sr. Place in Manhattan, New York. Take Exit 2 on FDR DR. Follow Madison to Monroe St.
From New Jersey: Get on NJ-133. Go NOrth until you merge with I-95 and I-78 to Holland Tunnel. Enter Manhattan. Take Varick St, Franklin St, Worth St, Catherine St and finally Monroe St.
From Long Island: Get on Northern State Pkway. Merge with I-495. Stay on it until you hit Robert F. Wagner Sr. Place in Manhattan. Get on FDR Drive. Exit 2. Take Madison St to Monroe St.
Public Transportation: Take any bus to the Porth Authority Bus Terminal. Take A/C/E to West 4 St. Transfer to F train Get off East Broadway.
From Grand Central: take the 4/5/6 to Brooklyn Bridge. Walk 14 minutes to 25 Monroe st., NY, New York 10002.
