How to Use Brand Videos to Promote Your NYC Business

When you see an image or a clip, you know right away what brand is related to it. This is the power of a branding video. Once you associate a particular logo or a set of colors to a business or organization, it becomes a powerful marketing tool for any business or organization.

Photo by Philipp Stuvecke

Brand Videos Lead to Conversions

... and conversions leads to sales which leads to $$$!

Properly filmed branding videos lead to higher conversion rates. A survey by reputable marketing platform HubSpot shows that branded videos can improve your conversion rates twofold.

The study further explains that a compelling presentation delivers a convincing and emotional pitch that words can’t capture proving more effective as a result.

Brand videos better email marketing efforts

Merely including the term “video” in your subject line can increase click-through rates by up to three times with there also being evidence of reduced unsubscriptions as well.

Email marketing has fallen down the pecking order in recent years but you can reinvent one of the oldest strategies into a well-oiled machine that thrives in the present era.

Finally, videos are great for search engine visibility. Everything is going to mobile indexing and search. Since videos are more popular on mobile, then pages and content on video will be the first to appear on search results.

To learn how a brand video can benefit your NYC business, visit our website.

Or contact us at:

516 659 7074

For directions to our New York city location:

From Conneticut - Take I-84, I-684 to Hutchinson River Pkway S, I-278 W and then FDR DR to Robert F. Wagner Sr. Place in Manhattan, New York. Take Exit 2 on FDR DR. Follow Madison to Monroe St.

From New Jersey: Get on NJ-133. Go NOrth until you merge with I-95 and I-78 to Holland Tunnel. Enter Manhattan. Take Varick St, Franklin St, Worth St, Catherine St and finally Monroe St.

From Long Island: Get on Northern State Pkway. Merge with I-495. Stay on it until you hit Robert F. Wagner Sr. Place in Manhattan. Get on FDR Drive. Exit 2. Take Madison St to Monroe St.

Public Transportation: Take any bus to the Porth Authority Bus Terminal. Take A/C/E to West 4 St. Transfer to F train Get off East Broadway.

From Grand Central: take the 4/5/6 to Brooklyn Bridge. Walk 14 minutes to 25 Monroe st., NY, New York 10002.