Thursday, August 15, 2019

More Video Types to Consider for Your Business

Here are more video production projects for your NYC business to consider:



Virtual Reality Videos


These videos are relatively new to the scene. With the improvement of technology, it's now possible to shoot a place of business as if you were there. These VR videos are great for real estate (walk an apartment without being there!). This can be also great for promoting event spaces.

Personalized Message videos


These videos are designed to continue a conversation with a prospective prospect. Use HubSpot Video or Loom to record yourself recapping an important meeting or giving personalized recommendations. These videos create a delightful, unique moment for your prospects and can drive them further down the purchase journey.

Live Videos


These are also relatively new to the scene. But there has been a big push, especially with Facebook to film videos live. Live video gives your viewers a special, behind-the-scenes look at your company. It also draws longer streams and higher engagement rates — viewers spend up to 8.1x longer with live video than with video-on-demand. Live-stream interviews, presentations, and events, and encourage viewers to comment with questions.

It's important to know which part of the sales funnel are you targeting. If it's near the top, videos need to be entertaining. Middle and end of funnel should be more specific to the business.

At 2Bridges, we can provide guidance how to make the most of your videos. 

Contact us for details.

For directions to our New York city location:

From Conneticut - Take I-84, I-684 to Hutchinson River Pkway S, I-278 W and then FDR DR to Robert F. Wagner Sr. Place in Manhattan, New York. Take Exit 2 on FDR DR. Follow Madison to Monroe St.

From New Jersey: Get on NJ-133. Go NOrth until you merge with I-95 and I-78 to Holland Tunnel. Enter Manhattan. Take Varick St, Franklin St, Worth St, Catherine St and finally Monroe St.

From Long Island: Get on Northern State Pkway. Merge with I-495. Stay on it until you hit Robert F. Wagner Sr. Place in Manhattan. Get on FDR Drive. Exit 2. Take Madison St to Monroe St.

Public Transportation: Take any bus to the Porth Authority Bus Terminal. Take A/C/E to West 4 St. Transfer to F train Get off East Broadway.

From Grand Central: take the 4/5/6 to Brooklyn Bridge. Walk 14 minutes to 25 Monroe st., NY, New York 10002. This is our film HQ in NYC.