Tuesday, August 20, 2019

Promo Videos for Your NYC Business

The mistake most companies make when creating a promotional video is making it an extension of some sales pitch constantly coming at the audience urging them to try out a service or product.



At 2Bridges, we ensure that our video production results in a cinematic film that will garner the attention of your audience.

Initiate a personal bond from the get-go


Your opening statement should serve to initiate a personal connection with the audience and it should include who you are and what you do in as little words as possible in a fun and witty manner just as the aforementioned example does.

It needs to be personal, like a CEO talking openly about his business to investors. Be sure to be looking straight into the camera whilst introducing yourself to let the person on the other end know that you’re talking to them directly; almost like you’re having a personal conversation with a friend.

Use curiosity to your advantage


You don’t need an overly dramatic script to spike your audience’s curiosity, all you need is a couple of simple questions punctuating and breaking down endless conversations every now and again.

Ask questions and answer them regularly every half a minute or so because people tend to drift off when the words start coming thick and fast.

Questions can reel them back in and create a reference for what next you are going to talk about therefore planting the seed of curiosity.

To learn more, contact us about our video production services.


For directions to our New York city location:

From Conneticut - Take I-84, I-684 to Hutchinson River Pkway S, I-278 W and then FDR DR to Robert F. Wagner Sr. Place in Manhattan, New York. Take Exit 2 on FDR DR. Follow Madison to Monroe St.

From New Jersey: Get on NJ-133. Go NOrth until you merge with I-95 and I-78 to Holland Tunnel. Enter Manhattan. Take Varick St, Franklin St, Worth St, Catherine St and finally Monroe St.

From Long Island: Get on Northern State Pkway. Merge with I-495. Stay on it until you hit Robert F. Wagner Sr. Place in Manhattan. Get on FDR Drive. Exit 2. Take Madison St to Monroe St.

Public Transportation: Take any bus to the Porth Authority Bus Terminal. Take A/C/E to West 4 St. Transfer to F train Get off East Broadway.

From Grand Central: take the 4/5/6 to Brooklyn Bridge. Walk 14 minutes to 25 Monroe st., NY, New York 10002. This is our film HQ in NYC.