Here are steps on how you can use cinematic business videos to boost your business:
Introduce yourself as the owner
Some of the best videos can be a simple "hi, hello." Try the friendly approach and gain your audience trust and attention. When you've got their attention, then discuss what your business is about and what problem your product is solving. Keep it under 2 minutes because most strangers will not have the time to watch a 10 minute video about you.
Provide Social Proof
To gain the trust of your audience, it's best to use social proof. Instead of the owner providing info about the business, use existing customers instead. Just like Yelp and Google reviews help create trust around a brand, video testimonials are just as good. You can post these videos on Facebook, Instagram and Youtube. Post them on your website. People trust brands that have a lot of likes and have super fans.
Inform your audience
Sometimes the soft sell is the best approach. Display expertise in your field by providing a quick how-to on solving a common problem faced by your customers. You're not selling, but you're showing you know your stuff. This creates trust, which eventually leads to sales.
Videos are powerful. Use them in your business maketing.
For directions to our New York city location:
From Conneticut - Take I-84, I-684 to Hutchinson River Pkway S, I-278 W and then FDR DR to Robert F. Wagner Sr. Place in Manhattan, New York. Take Exit 2 on FDR DR. Follow Madison to Monroe St.
From New Jersey: Get on NJ-133. Go NOrth until you merge with I-95 and I-78 to Holland Tunnel. Enter Manhattan. Take Varick St, Franklin St, Worth St, Catherine St and finally Monroe St.
From Long Island: Get on Northern State Pkway. Merge with I-495. Stay on it until you hit Robert F. Wagner Sr. Place in Manhattan. Get on FDR Drive. Exit 2. Take Madison St to Monroe St.
Public Transportation: Take any bus to the Porth Authority Bus Terminal. Take A/C/E to West 4 St. Transfer to F train Get off East Broadway.
From Grand Central: take the 4/5/6 to Brooklyn Bridge. Walk 14 minutes to 25 Monroe st., NY, New York 10002. This is our film HQ in NYC.
