Product Placement
Most commercials go for the direct sale on their products. With product placement, the aim is to be subtle in promoting the product. It could a short film with a real story, but the actors would be wearing the watches, which are being promoted.
A great example would be a James Bond film. People watch the explosions and the intrigue, but the movie is filled with product placements for watches and fancy cars.
Day in the Life Video
These videos have been popularized by YouTube. It follows a personality or influencer and how he or she goes about their lives. A prominent example would be Jenny Marbles on YouTube.
Other examples would be the many make up videos on YouTube and following them in their daily lives.
Narrative Film
Another way to shoot a fashion film is to just shoot a real movie. Whether it is a short film or a long feature, the actors would need wardrobe and there needs to be set design. The promotion of items would come naturally as the crew and the actors bring the narrative story to life.
These are just some of the ways to pull off a "fashion film". The best way to make an impact is to use professional videography services.
Contact us at 2Bridges to learn how our videography services can help you with your next fashion shoot.
For directions to our New York city location:
From Conneticut - Take I-84, I-684 to Hutchinson River Pkway S, I-278 W and then FDR DR to Robert F. Wagner Sr. Place in Manhattan, New York. Take Exit 2 on FDR DR. Follow Madison to Monroe St.
From New Jersey: Get on NJ-133. Go NOrth until you merge with I-95 and I-78 to Holland Tunnel. Enter Manhattan. Take Varick St, Franklin St, Worth St, Catherine St and finally Monroe St.
From Long Island: Get on Northern State Pkway. Merge with I-495. Stay on it until you hit Robert F. Wagner Sr. Place in Manhattan. Get on FDR Drive. Exit 2. Take Madison St to Monroe St.
Public Transportation: Take any bus to the Porth Authority Bus Terminal. Take A/C/E to West 4 St. Transfer to F train Get off East Broadway.
From Grand Central: take the 4/5/6 to Brooklyn Bridge. Walk 14 minutes to 25 Monroe st., NY, New York 10002. This is our film HQ in NYC.
