Read the full article here.
Monday, March 30, 2020
AnswerThePublic – Is Video Marketing Important
In this AnswerThePublic video, I provide my thoughts on this query:
🤔 Is video marketing important? 🤔
Video marketing is important , especially in today’s digital world. I discuss 2 reasons why in the video.
First, video makes your voice search relevant. Voice search is becoming more prominent, and it has increased as a percentage of all searches.
Every year people are buying Alexa or Google Home products. And every year people are using the voice search functionality of their home devices.
In order to stay relevant in the eyes of Google or Bing, you need to create content delivered by voice. This is where video comes in.
By making videos, you inherently create content that’s delivered via voice. This help you establish voice relevancy when it comes to search engine marketing.
Second, video as a sales tool converts better than text. In fact, it’s the highest form of media when it comes to sales conversions.
If you go to Facebook or YouTube, you’ll find hundreds of entrepreneurs, selling digital courses. From Bitcoin to binary trading to Shopify courses, they’re trying to sell something different.
What do they all have in common?
They all use video to some degree in their sales funnels. Whether it’s their Facebook ad or their landing pages, these digital entrepreneurs often use video somewhere in their sales funnels.
The reason is simple --
Video works as a sales tool. Video converts.
💰Video gets people to spend their money on your products and services.
Read the full article here.
Read the full article here.
Thursday, March 19, 2020
AnswerThePublic - How effective is video marketing
n this AnswerThePublic video, I provide my thoughts on “how effective is video marketing.”
In short, video marketing is effective. If you Google statistics on video marketing, you will find 2 telling statistics about video:
👉 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. (Wordstream)
👉 92 percent of mobile video viewers share videos with others. (Wordstream)
In today’s digital world, Internet users prefer video. Whether it is for entertainment or for education, it’s clear users prefer video over other forms of media.
So in order to reach potential customers, business owners need to leverage video. They need to showcase their products and services and tell their unique story with video.
Need more proof video is effective?
Just take a look at your Facebook profile.
You’ll see dozens of ads that use video, or it’s an ad that leads to a landing page with a video.
Marketers who use Facebook as their lead funnel use video in their sales funnels because they know video works.
Video converts.
Video gets potential customers to take out their credit cards and buy stuff, even if it’s not on Amazon.
So if you want to lever up your sales, definitely use video as part of your sales funnels. If you don’t, you’ll end up losing sales to your competitors who are very likely using video already to boost sales and awareness for their brands.
Read the full article here:
https://www.2bridges.nyc/nycblog/answerthepublic-how-effective-video-marketing/
Read the full article here:
https://www.2bridges.nyc/nycblog/answerthepublic-how-effective-video-marketing/
Wednesday, January 8, 2020
Why Use Facebook for Video in 2020 and Beyond
Make sure to checkout our Facebook guide on our blog:
➡️ http://bit.ly/39SiYlt
If you're interested in leveling up your video game, apply at our website to work with our video production team:
➡️ https://www.2bridges.nyc/marketing/
In this video, I discuss how Facebook has transformed itself since I joined with an EDU email almost 15 years ago. It has gone from a place to share last night experiences to the one of the giants in Internet marketing.
Facebook has shifted from simple text-based page posts to video, since its launch over a decade ago. Videos on Facebook will only go up from here. Like Twitter and LinkedIn, Facebook understands the future is video.
According CEO Mark Zuckergerg, “… most of [Facebook] will be video.” Facebook for years relied on photos and text-only posts, but he realized that the future of social media will be in video.
In fact, Facebook not only believes in traditional video, but it also believes in virtual reality videos, as evidenced by their acquisition of Oculus VR.
Facebook is fully committed to video. In five years, it could potentially be a strong competitor to video sites like YouTube or Vimeo. A Facebook executive officer made a prediction that their social media platform will all video and zero text by the end of 2021.
Video statistics on Facebook
The data on video use on Facebook have been positive:
- People are 1.5 times more likely to watch videos on their smartphones. (Facebook).
- 62 percent of users said they had more interest in a product after viewing a Facebook story. (Marketing Land).
- Facebook has more than eight billion video views each day. (TechCrunch).
- About 80 million peruse Facebook’s video platform each day. (Adweek).
- Video ads are now equally as popular as photo ads on FB. (Socialbakers).
- More than 80% of businesses prefer to use Facebook as part of their video production strategy. (Buffer).
- Moreover, the engagement on Facebook video is higher than other platforms. According to Lyfemarketing, the average engagement for Facebook videos is 6.3 percent versus 3.2 percent for YouTube videos and 0.2 percent on Instagram (which is owned by Facebook).
If your business uses paid advertising, then Facebook is a great platform to ad to your video marketing strategy. According to Fit Small Business, Facebook video ads have an average cost per click of $1.86.
This is way lower than paying for traditional print ads or television advertisements.
In summary, if your business is not using Facebook, there’s a high likelihood your competitor is on the platform. All the trends and statistics show positive results, when using video on Facebook.
For directions to our New York city location:
From Conneticut - Take I-84, I-684 to Hutchinson River Pkway S, I-278 W and then FDR DR to Robert F. Wagner Sr. Place in Manhattan, New York. Take Exit 2 on FDR DR. Follow Madison to Monroe St.From New Jersey: Get on NJ-133. Go NOrth until you merge with I-95 and I-78 to Holland Tunnel. Enter Manhattan. Take Varick St, Franklin St, Worth St, Catherine St and finally Monroe St.
From Long Island: Get on Northern State Pkway. Merge with I-495. Stay on it until you hit Robert F. Wagner Sr. Place in Manhattan. Get on FDR Drive. Exit 2. Take Madison St to Monroe St.
Public Transportation: Take any bus to the Porth Authority Bus Terminal. Take A/C/E to West 4 St. Transfer to F train Get off East Broadway.
From Grand Central: take the 4/5/6 to Brooklyn Bridge. Walk 14 minutes to 25 Monroe st., NY, New York 10002. This is our film HQ in NYC.
Friday, September 27, 2019
Event Videography with 2Bridges
It looks like another great weekend in NYC. With fall here, it's prime time to get out and shoot video for cool events.
2Bridges specializes in event videography.
We shoot cinematic event videos at an affordable price because we know how to plan. We go into every event video production with a plan in mind. We know who is speaking, where, what and how. With this info, we plan out our shots for the day.
One of the most essential event videography tips is to use the right equipment! We plan to run and gun with our DSLRs but if the setup allows it, we bring fancy cinema cameras to shoot your event as well.
We shoot to edit. We capture cool, candid shots that will look awesome in post production. Video editing brings all your footage together into a dazzling event video.
With these basics in mind, we are always prepped to deliver high quality videos for your event.
If you've got an event videography project in the future, contact us about our video production services.
For directions to our New York city location:
From Conneticut - Take I-84, I-684 to Hutchinson River Pkway S, I-278 W and then FDR DR to Robert F. Wagner Sr. Place in Manhattan, New York. Take Exit 2 on FDR DR. Follow Madison to Monroe St.
From New Jersey: Get on NJ-133. Go NOrth until you merge with I-95 and I-78 to Holland Tunnel. Enter Manhattan. Take Varick St, Franklin St, Worth St, Catherine St and finally Monroe St.
From Long Island: Get on Northern State Pkway. Merge with I-495. Stay on it until you hit Robert F. Wagner Sr. Place in Manhattan. Get on FDR Drive. Exit 2. Take Madison St to Monroe St.
Public Transportation: Take any bus to the Porth Authority Bus Terminal. Take A/C/E to West 4 St. Transfer to F train Get off East Broadway.
From Grand Central: take the 4/5/6 to Brooklyn Bridge. Walk 14 minutes to 25 Monroe st., NY, New York 10002. This is our film HQ in NYC.
2Bridges specializes in event videography.
We shoot cinematic event videos at an affordable price because we know how to plan. We go into every event video production with a plan in mind. We know who is speaking, where, what and how. With this info, we plan out our shots for the day.
One of the most essential event videography tips is to use the right equipment! We plan to run and gun with our DSLRs but if the setup allows it, we bring fancy cinema cameras to shoot your event as well.
We shoot to edit. We capture cool, candid shots that will look awesome in post production. Video editing brings all your footage together into a dazzling event video.
With these basics in mind, we are always prepped to deliver high quality videos for your event.
If you've got an event videography project in the future, contact us about our video production services.
For directions to our New York city location:
From Conneticut - Take I-84, I-684 to Hutchinson River Pkway S, I-278 W and then FDR DR to Robert F. Wagner Sr. Place in Manhattan, New York. Take Exit 2 on FDR DR. Follow Madison to Monroe St.
From New Jersey: Get on NJ-133. Go NOrth until you merge with I-95 and I-78 to Holland Tunnel. Enter Manhattan. Take Varick St, Franklin St, Worth St, Catherine St and finally Monroe St.
From Long Island: Get on Northern State Pkway. Merge with I-495. Stay on it until you hit Robert F. Wagner Sr. Place in Manhattan. Get on FDR Drive. Exit 2. Take Madison St to Monroe St.
Public Transportation: Take any bus to the Porth Authority Bus Terminal. Take A/C/E to West 4 St. Transfer to F train Get off East Broadway.
From Grand Central: take the 4/5/6 to Brooklyn Bridge. Walk 14 minutes to 25 Monroe st., NY, New York 10002. This is our film HQ in NYC.
Monday, September 23, 2019
Shoot Cinematic Videos
For our video production clients, we always aim to shoot cinematic videos.
It starts with the storyboarding. Storyboarding allows you to get the ideas from your head onto paper so you can share them with the rest of the crew. We always take time to storyboard each shot before arrival on location. It helps us block and save time for the client (which saves money on budget).
We shoot 24fps (for U.S. clients). Almost all modern films released in the U.S. are 24fps and has that cinematic look.
We use cameras with high dynamic range. It used to be impossible to shoot with high dynamic range. But camera tech has advanced so much that most people (even with an iphone) can get stunning images.
If you've got a video production project in the near future, contact us about our video services. We'll make sure your project will look like a cinematic, Hollywood film!
For directions to our New York city location:
From Conneticut - Take I-84, I-684 to Hutchinson River Pkway S, I-278 W and then FDR DR to Robert F. Wagner Sr. Place in Manhattan, New York. Take Exit 2 on FDR DR. Follow Madison to Monroe St.
From New Jersey: Get on NJ-133. Go NOrth until you merge with I-95 and I-78 to Holland Tunnel. Enter Manhattan. Take Varick St, Franklin St, Worth St, Catherine St and finally Monroe St.
From Long Island: Get on Northern State Pkway. Merge with I-495. Stay on it until you hit Robert F. Wagner Sr. Place in Manhattan. Get on FDR Drive. Exit 2. Take Madison St to Monroe St.
Public Transportation: Take any bus to the Porth Authority Bus Terminal. Take A/C/E to West 4 St. Transfer to F train Get off East Broadway.
From Grand Central: take the 4/5/6 to Brooklyn Bridge. Walk 14 minutes to 25 Monroe st., NY, New York 10002. This is our film HQ in NYC.
It starts with the storyboarding. Storyboarding allows you to get the ideas from your head onto paper so you can share them with the rest of the crew. We always take time to storyboard each shot before arrival on location. It helps us block and save time for the client (which saves money on budget).
We shoot 24fps (for U.S. clients). Almost all modern films released in the U.S. are 24fps and has that cinematic look.
We use cameras with high dynamic range. It used to be impossible to shoot with high dynamic range. But camera tech has advanced so much that most people (even with an iphone) can get stunning images.
If you've got a video production project in the near future, contact us about our video services. We'll make sure your project will look like a cinematic, Hollywood film!
For directions to our New York city location:
From Conneticut - Take I-84, I-684 to Hutchinson River Pkway S, I-278 W and then FDR DR to Robert F. Wagner Sr. Place in Manhattan, New York. Take Exit 2 on FDR DR. Follow Madison to Monroe St.
From New Jersey: Get on NJ-133. Go NOrth until you merge with I-95 and I-78 to Holland Tunnel. Enter Manhattan. Take Varick St, Franklin St, Worth St, Catherine St and finally Monroe St.
From Long Island: Get on Northern State Pkway. Merge with I-495. Stay on it until you hit Robert F. Wagner Sr. Place in Manhattan. Get on FDR Drive. Exit 2. Take Madison St to Monroe St.
Public Transportation: Take any bus to the Porth Authority Bus Terminal. Take A/C/E to West 4 St. Transfer to F train Get off East Broadway.
From Grand Central: take the 4/5/6 to Brooklyn Bridge. Walk 14 minutes to 25 Monroe st., NY, New York 10002. This is our film HQ in NYC.
Thursday, September 19, 2019
How to Cover Events With Videography
We specialize in event videography. If you've got an event that requires video coverage, contact us.
We have a systematic process to cover any event.
First we create a shot list. When preparing for a special event, I generally make two lists: First, make a list of the gear needed, such as headphones or a tripod. Second, make a list of specific shots the client will expect. Be sure when making this list to label times and places that these “Must Capture” moments will take place.
We stick to the list. It’s not enough to write a list – you need to use it! A key production principle is plan your shoot, shoot your plan. Your client will be counting on you to follow this principle whether they realize it or not, so create your plan and execute it.
However, we understand that there is a special something when shooting live events. We make sure to capture those as well.
We map out setup locations and times. Because of its live nature, certain things like speakers can only speak at a certain point. We are always aware at all times to make sure we cover everything.
If you've got an important event, definitely use a pro videographer. At 2Bridges, we provide top video production services to cover your event.
For directions to our New York city location:
From Conneticut - Take I-84, I-684 to Hutchinson River Pkway S, I-278 W and then FDR DR to Robert F. Wagner Sr. Place in Manhattan, New York. Take Exit 2 on FDR DR. Follow Madison to Monroe St.
From New Jersey: Get on NJ-133. Go NOrth until you merge with I-95 and I-78 to Holland Tunnel. Enter Manhattan. Take Varick St, Franklin St, Worth St, Catherine St and finally Monroe St.
From Long Island: Get on Northern State Pkway. Merge with I-495. Stay on it until you hit Robert F. Wagner Sr. Place in Manhattan. Get on FDR Drive. Exit 2. Take Madison St to Monroe St.
Public Transportation: Take any bus to the Porth Authority Bus Terminal. Take A/C/E to West 4 St. Transfer to F train Get off East Broadway.
From Grand Central: take the 4/5/6 to Brooklyn Bridge. Walk 14 minutes to 25 Monroe st., NY, New York 10002. This is our film HQ in NYC.
We have a systematic process to cover any event.
First we create a shot list. When preparing for a special event, I generally make two lists: First, make a list of the gear needed, such as headphones or a tripod. Second, make a list of specific shots the client will expect. Be sure when making this list to label times and places that these “Must Capture” moments will take place.
We stick to the list. It’s not enough to write a list – you need to use it! A key production principle is plan your shoot, shoot your plan. Your client will be counting on you to follow this principle whether they realize it or not, so create your plan and execute it.
However, we understand that there is a special something when shooting live events. We make sure to capture those as well.
We map out setup locations and times. Because of its live nature, certain things like speakers can only speak at a certain point. We are always aware at all times to make sure we cover everything.
If you've got an important event, definitely use a pro videographer. At 2Bridges, we provide top video production services to cover your event.
For directions to our New York city location:
From Conneticut - Take I-84, I-684 to Hutchinson River Pkway S, I-278 W and then FDR DR to Robert F. Wagner Sr. Place in Manhattan, New York. Take Exit 2 on FDR DR. Follow Madison to Monroe St.
From New Jersey: Get on NJ-133. Go NOrth until you merge with I-95 and I-78 to Holland Tunnel. Enter Manhattan. Take Varick St, Franklin St, Worth St, Catherine St and finally Monroe St.
From Long Island: Get on Northern State Pkway. Merge with I-495. Stay on it until you hit Robert F. Wagner Sr. Place in Manhattan. Get on FDR Drive. Exit 2. Take Madison St to Monroe St.
Public Transportation: Take any bus to the Porth Authority Bus Terminal. Take A/C/E to West 4 St. Transfer to F train Get off East Broadway.
From Grand Central: take the 4/5/6 to Brooklyn Bridge. Walk 14 minutes to 25 Monroe st., NY, New York 10002. This is our film HQ in NYC.
Wednesday, September 11, 2019
Planning a Fashion Video
Are you interested in using video to promote your fashion line? Then consider our video production services.
We work with you to have a successful fashion video. Here's how we do it:
Are you just using video to build up your portfolio? Are you aiming to shoot an actual commercial to be featured in TV or YouTube?
For portfolio purposes, a good set of montages would suffice. For a commercial, it might be better if you include elements of a story. This could include a hook, a premise, a beginning and an end.
Storyboarding is planning out your shots. You don't just show up at a location and start shooting. It takes time to setup cameras and get everyone in place.
It will help if you have a plan in place before the actual shoot. This is when shot lists and storyboards come into place. This helps save time and money when everything is planned out beforehand.
This will depend on budget and what you're trying to shoot. For elaborate shoots, you might need a model, a makeup artist, a couple of videographers, a sound person and perhaps a grip.
Again it starts in the pre production process and having a shot list and storyboard. If you know what you're shooting, then you'll know what crew you'll need for your project.
Contact us if you want to plan your next fashion video. Our team of videographers stand ready to help.
For more information about our video services, contact us.
For directions to our New York city location:
From Conneticut - Take I-84, I-684 to Hutchinson River Pkway S, I-278 W and then FDR DR to Robert F. Wagner Sr. Place in Manhattan, New York. Take Exit 2 on FDR DR. Follow Madison to Monroe St.
From New Jersey: Get on NJ-133. Go NOrth until you merge with I-95 and I-78 to Holland Tunnel. Enter Manhattan. Take Varick St, Franklin St, Worth St, Catherine St and finally Monroe St.
From Long Island: Get on Northern State Pkway. Merge with I-495. Stay on it until you hit Robert F. Wagner Sr. Place in Manhattan. Get on FDR Drive. Exit 2. Take Madison St to Monroe St.
Public Transportation: Take any bus to the Porth Authority Bus Terminal. Take A/C/E to West 4 St. Transfer to F train Get off East Broadway.
From Grand Central: take the 4/5/6 to Brooklyn Bridge. Walk 14 minutes to 25 Monroe st., NY, New York 10002. This is our film HQ in NYC.
We work with you to have a successful fashion video. Here's how we do it:
Figure out the purpose of your video
Are you just using video to build up your portfolio? Are you aiming to shoot an actual commercial to be featured in TV or YouTube?
For portfolio purposes, a good set of montages would suffice. For a commercial, it might be better if you include elements of a story. This could include a hook, a premise, a beginning and an end.
Storyboard your shots
Storyboarding is planning out your shots. You don't just show up at a location and start shooting. It takes time to setup cameras and get everyone in place.
It will help if you have a plan in place before the actual shoot. This is when shot lists and storyboards come into place. This helps save time and money when everything is planned out beforehand.
Find your team
This will depend on budget and what you're trying to shoot. For elaborate shoots, you might need a model, a makeup artist, a couple of videographers, a sound person and perhaps a grip.
Again it starts in the pre production process and having a shot list and storyboard. If you know what you're shooting, then you'll know what crew you'll need for your project.
Contact us if you want to plan your next fashion video. Our team of videographers stand ready to help.
For more information about our video services, contact us.
For directions to our New York city location:
From Conneticut - Take I-84, I-684 to Hutchinson River Pkway S, I-278 W and then FDR DR to Robert F. Wagner Sr. Place in Manhattan, New York. Take Exit 2 on FDR DR. Follow Madison to Monroe St.
From New Jersey: Get on NJ-133. Go NOrth until you merge with I-95 and I-78 to Holland Tunnel. Enter Manhattan. Take Varick St, Franklin St, Worth St, Catherine St and finally Monroe St.
From Long Island: Get on Northern State Pkway. Merge with I-495. Stay on it until you hit Robert F. Wagner Sr. Place in Manhattan. Get on FDR Drive. Exit 2. Take Madison St to Monroe St.
Public Transportation: Take any bus to the Porth Authority Bus Terminal. Take A/C/E to West 4 St. Transfer to F train Get off East Broadway.
From Grand Central: take the 4/5/6 to Brooklyn Bridge. Walk 14 minutes to 25 Monroe st., NY, New York 10002. This is our film HQ in NYC.
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